Question 22

[phoenixwarlord]

i understand why II is rite, but how is III not right, in third paragraph near the end, it mentions "small proportion of products heavily advertised. Apparently there are many products for which advertising does not elicit strong consumer response", this statements suggests that the reason behind "not advertising their products" is because "their products won't elicit response", this is contradicted by III, which states that "although response is SURE to be generated but it is hard to be converted into profits, which is why those products are not advertised"

[jellywing_2058]

Answer choice III is actually about the brand of the product. It says that there is not point in advertising a product if it is not branded and that has nothing to do with Nelson's hypothesis, making III a wrong choice.